George Karabinis Photography 1 Page Business Plan
Overview
George Karabinis Photography has a clear business objective to develop, produce, promote and distribute Commercial & Editorial Food Photography services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
George Karabinis Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as heavy demand for branding advertising and social media material. This is a critical issue for our selected target market of Food related businesses in NYC.
The Value Proposition
George Karabinis Photography is uniquely positioned to deliver value to Food related businesses in NYC. "George Karabinis Photography will Provide affordable photography and web content solutions for businesses willing to create or maintain their branded web presence.." In order to be deliver on this value proposition, we will utilize a personalized approach and experience to ensure excellent image quality and fast delivery of the files. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Commercial & Editorial photography, Web & Social Media Content market. We consider our key competitors to be: Other food photographers . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other food photographers by our confidence and experience on making such pictures.
Key Strategies
Over the next 6 months, our focus will be to Send emails to 20-25 businesses per day, promote on social media, appoint sales manager. This task will be undertaken in the context of our broader strategy to Expand into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 3 customers per week Hire a second shooter Put venture on auto pilot
About this document
Commercial & Editorial photography, Web & Social Media Content Business Plan
This document was created by George of George Karabinis Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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