Maintenance Man Services 1 Page Business Plan
Overview
Maintenance Man Services has a clear business objective to produce General contractor services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Maintenance Man Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Government contracts,Home owners, real estate company's , other contractors, landlords, restaurants. This is a critical issue for our selected target market of Home owners.
The Value Proposition
Maintenance Man Services is uniquely positioned to deliver value to Home owners. "Maintenance Man Services will We offer a routine maintenance program that adds year to your property." In order to be deliver on this value proposition, we With over 17 years generally contracting experience we offer exceptional skilled services along with innovative methods of completing task at affordable prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the General contractor market. We consider our key competitors to be: Horizon, various contracting companies . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Horizon, various contracting companies by Unique maintenance plan that insures discount on major projects. 12 year insurance backed guarantee, professional, clean, and friendly services.. financing available .
Key Strategies
Over the next 6 months, our focus will be to Direct mailing, lawn signs, word of mouth . This task will be undertaken in the context of our broader strategy to Take profits to invest into real estate . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Expand work area Invest profits into real estate
About this document
General contractor Business Plan
This document was created by Marcel of Maintenance Man Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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