Rappos 1 Page Business Plan
Overview
Rappos has a clear business objective to develop, produce, promote and distribute Home services. These services have been developed over 0months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rappos has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as It provides a service with less jargons. This is a critical issue for our selected target market of Local people.
The Value Proposition
Rappos is uniquely positioned to deliver value to Local people. "Rappos will Its more than just one service its like one stop shop for all delivery services at anytime of the day. We are you handy services for most of your needs.." In order to be deliver on this value proposition, we I may not be as experience as the bigger companies but I know my local area than any company because I lived all my life and know what services can be hard to get. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home market. We consider our key competitors to be: Removals, man and van. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Removals, man and van by I integrate more than these services .
Key Strategies
Over the next 6 months, our focus will be to Having a online presence and try to get feedback from every customer to know my weakness I could improve.. This task will be undertaken in the context of our broader strategy to Expand into a new market and keep customers coming through recommendations . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new services Expand from local area Have loyal customers
About this document
Home Business Plan
This document was created by William of Rappos using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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