Redtorn Transport Company RTC 1 Page Business Plan
Overview
Redtorn Transport Company RTC has a clear business objective to distribute Local and interstate freight transport services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Redtorn Transport Company RTC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We are able to move there freight fast and onetime and intact every time for the lowest price.. This is a critical issue for our selected target market of Freight company's and freight forwarders.
The Value Proposition
Redtorn Transport Company RTC is uniquely positioned to deliver value to Freight company's and freight forwarders. "Redtorn Transport Company RTC will We offer the best competitive prices and the best service as the freight is on time and intact every time.." In order to be deliver on this value proposition, we RTC uses computer software to track, trace and save leads and organise them 12 weeks in advance and as RTC Is a family business as such all our freight is looked after as if it was part of the family. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Local and interstate freight transport market. We consider our key competitors to be: Pateras transport
< br />FV Transport. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pateras transport
< br />FV Transport by Pricing, level of service standards, quality of the truck and gear. And the speed and accurate delivery of freight..
Key Strategies
Over the next 6 months, our focus will be to Compete with local transport providers prices . This task will be undertaken in the context of our broader strategy to Buy a second trailer for heavy haulage so I can transport any freight, anywhere.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 contracts,Buy a second truck and trailer and buy a depot/warehoure
About this document
Local and interstate freight transport Business Plan
This document was created by Sean of Redtorn Transport Company RTC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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