Sterling Resource 1 Page Business Plan
Overview
Sterling Resource Ghana Ltd., a subsidiary of Sterling Group a Wyoming, USA company has a clear business objective to produce, promote and distribute Water Generators products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sterling Resource has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Generating water without a water source.. This is a critical issue for our selected target market of Ministries, large Offices.
The Value Proposition
Sterling Resource is uniquely positioned to deliver value to Ministries, large Offices. "Sterling Resource will Quality affordable drinking water anywhere. No plumbing, or water source issues!." In order to be deliver on this value proposition, we Only product available. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Water Generators market. We consider our key competitors to be: Pure water manufacturers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pure water manufacturers by More water readily available, with no disposal and health problems..
Key Strategies
Over the next 6 months, our focus will be to Appoint a sales team to give demos and sign up new accounts.. This task will be undertaken in the context of our broader strategy to Expand into new markets, in West Africa, notably Nigeria. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1)Sign up 50 large office locations. 2)Contract to supply Governments. 3)Contract to supply Multi-national companies.
About this document
Water Generators Business Plan
This document was created by Daniel of Sterling Resource using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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