Stormebud 1 Page Business Plan
Overview
Stormebud has a clear business objective to develop, produce, promote and distribute Discreet Cannabis Storage products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Stormebud has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to store Cannabis in a discreet accessible smell proof location. This is a critical issue for our selected target market of New Cannabis users.
The Value Proposition
Stormebud is uniquely positioned to deliver value to New Cannabis users. "Stormebud makes a storage book that stores up to 4 strains of Cannabis and accessories discreetly in your home." In order to be deliver on this value proposition, our founder created the product out of a personal need for it. North American quality and craftsmanship are built into all products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Discreet Cannabis Storage market. We consider our key competitor to be: Canador . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Canador by targeting discreet new present and users. Also by branding our products with well known established brands in the Cannabis industry.
Key Strategies
Over the next 6 months, our focus will be to have a product video produced and shared by a major online advertiser. This task will be undertaken in the context of our broader strategy to Launch similar advertising to different countries . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Sell in European markets
Sell advertising on stormebud.com
About this document
Discreet Cannabis Storage Business Plan
This document was created by Jay of Stormebud using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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