Sun Eight: Cleaning, Organazing, Transforming 1 Page Business Plan
Overview
Sun Eight: Cleaning, Organization and Transformation has a clear business objective to distribute home and business cleaning services.These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sun Eight: Cleaning, Organization, and Transformation has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not only having a clean place to dwell or work in, but a clean energetic space to dwell and/or work within. This is a critical issue for our selected target market of mindful homeowners, renters, and business management professionals seeking cleaning services.
The Value Proposition
Sun Eight: Cleaning, Organization, and Transformation is uniquely positioned to deliver value to mindful homeowners, renters, and business management professionals seeking cleaning services. "Sun Eight: Cleaning, Organization, and Transformation will Provide a service that combines cleaning and organizing physical spaces while in a meditative state; as the energetic imprint surrounding the space is recapitulated and brought into alignment with the particular patterns of that specific space." In order to be deliver on this value proposition, I have had many teachings passed down to me through masters and teachers of all levels. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the home and business cleaning market. We consider our key competitors to be: chain organic cleaning supply companies such as Myers, and local cleaning companies (Asheville, Johnson City).Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with chain organic cleaning supply companies such as Myers, and local cleaning companies by providing and using our own 100% raw organic cleaning formulas, competitive pricing starting at $45.00, and a genuine connection to all prospective customers.
Key Strategies
Over the next 6 months, our focus will be to promote locally via Facebook, physically by mailing list, and distributing flyers, and offering reference discounts. This task will be undertaken in the context of our broader strategy to expand and hire employees. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 Weekly customers Obtain 5 Bi-Weekly customers Complete 10 one-time cleaning projects.
About this document
House and Business Cleaning Business Plan
This document was created by Austin of Sun Eight: Cleaning, Organazing, Transforming using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment