The Curtain Girl LTD 1 Page Business Plan
Overview
The Curtain Girl LTD has a clear business objective to produce Curtain Makers products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Curtain Girl LTD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer expectations, delivery of excellent customer relations.. This is a critical issue for our selected target market of New Home Owners.
The Value Proposition
The Curtain Girl LTD is uniquely positioned to deliver value to New Home Owners. "The Curtain Girl LTD will We're a successful small business that caters to a wide range of clientele in all areas of Curtain making designing and installing." In order to be deliver on this value proposition, we Home grown, locally owned and operated. Personal service orientated.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Curtain Makers market. We consider our key competitors to be: Russell's, Harvey Furnishing, Curtain Studio and Curtain Design. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Russell's, Harvey Furnishing, Curtain Studio and Curtain Design. by Alteration service, A brand that will be recognised as family friendly, trustworthy, reliable and cost effective. .
Key Strategies
Over the next 6 months, our focus will be to Appointing Sales Commission Agents for new regions, beyond Hamilton, where's there probably growth . This task will be undertaken in the context of our broader strategy to First Franchisee up and running.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach turnover of 500k Franchise the business New product launch
About this document
Curtain Makers Business Plan
This document was created by Murray of The Curtain Girl LTD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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