The Good Guides 1 Page Business Plan
Overview
The Good Guides has a clear business objective to produce Travel plans and travel escorts products and services.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Good Guides has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The time and knowledge it takes to plan out a trip. This is a critical issue for our selected target market of Older/retired singles.
The Value Proposition
The Good Guides is uniquely positioned to deliver value to Older/retired singles. "The Good Guides will Provides comprehensive travel plans and a travel escort to customers." In order to be deliver on this value proposition, we Knowledge of these specific travel location and friendly travel assistants give the customer an enjoyable travel experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tour guides and travel buddies market. We consider our key competitors to be: Baby boomer trips, boomer travel. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Baby boomer trips, boomer travel by These sites offer suggestions for cheap travel with senior discounts while The Good Guides offers whole vacation packages and a local travel partner.
Key Strategies
Over the next 6 months, our focus will be to Develop a strategic marketing plan. This task will be undertaken in the context of our broader strategy to Expand into a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Product Tour 50 customers Obtain an online presence of 1000 followers
About this document
Tour guides and travel buddies Business Plan
This document was created by Cori of The Good Guides using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment