Tiger Brands 1 Page Business Plan
Overview
Tiger Brands has a clear business objective to develop, produce, promote and distribute Food Producer products. These products have been developed over 40 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Tiger Brands has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To manufacture a Can that is meeting international trends whilst increasing profitability. This is a critical issue for our selected target market of Gain cost effective market share.
The Value Proposition
Tiger Brands is uniquely positioned to deliver value to Gain cost effective market share. "Tiger Brands will Provide a can manufacturing facility that can supply the Tiger Brands demand." In order to be deliver on this value proposition, we Enter as an inhouse manufacturer in a very dominant market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food Producer market. We consider our key competitors to be: Golden Era and DivFoods. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Golden Era and DivFoods by Reduce input cost with regards to packaging resulting in a acceptable profit growth.
Key Strategies
Over the next 6 months, our focus will be to Prepare an investment ready proposal and business plan for the Cans project. This task will be undertaken in the context of our broader strategy to Establish the viability to manufacture all Tiger Brands CANS inhouse.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Viability study Business plan Investment proposal
About this document
Food Producer Business Plan
This document was created by CANS Project of Tiger Brands using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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