Tom's Landscaping 1 Page Business Plan
Overview
Tom's Landscaping has a clear business objective to develop, produce, promote and distribute Landscaping and Garden Maintenance products and services.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tom's Landscaping has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The hardwork of landscaping and garden establishment. This is a critical issue for our selected target market of Retirees.
The Value Proposition
Tom's Landscaping is uniquely positioned to deliver value to Retirees. "Tom's Landscaping will Provide a service to reduce the manual labour required that a retiree would need to do on their own to achieve a garden and landscape that looks well maintained and loved." In order to deliver on this value proposition, my fair price for a well thought out and cared for plan is a must. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Landscaping and Garden Maintenance market. We consider our key competitors to be: All landscaping businesses within the Riverina area. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All landscaping businesses within the Riverina area by My fair price for a well thought out and cared for plan.
Key Strategies
Over the next 6 months, our focus will be to Complete advertisement and marketing for what I can offer. This task will be undertaken in the context of our broader strategy to Expand the business to offer more services . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Business launch, obtain contracted ongoing work Complete work to high standard to get repeat customers Complete maintenance on all equipment once per week
About this document
Landscaping and Garden Maintenance Business Plan
This document was created by Thomas of Tom's Landscaping using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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