LELA'S Beauty collections 1 Page Business Plan
Overview
LELA'S Beauty collections has a clear business objective to distribute all type of underwear garments (lingerie) men and women products. These products have not been developed over yet due to financial constraint, but it will be started with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
LELA'S Beauty collections has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Easy to find all the special and sensual underwear fast. This is a critical issue for our selected target market of Women.
The Value Proposition
LELA'S Beauty collections is uniquely positioned to deliver value to Women. "LELA'S Beauty collections will We produce quality , underwear garments according to customers specification ,." In order to be deliver on this value proposition, we People find it hard to get their right size of underwear, we will do the measurements before buying with us ; it will be the only store with only underwear garments only so clients will find it easier to get the variety. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Selling all type of underwear garments, men and women market. We consider our key competitors to be: Truworths, Foschini they all have sub in their shops . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Truworths, Foschini they all have sub in their shops by They might have all the underwear garments clients are looking for, due to limited space and because it's not their main focus .
Key Strategies
Over the next 6 months, our focus will be to Customer specification, different ways of marketing and ensure our customers receive quality and good service. This task will be undertaken in the context of our broader strategy to Good quality. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new designs Make a factory for underwear which i will send to other countries Maintain good quality
About this document
Selling all type of underwear garments, men and women Business Plan
This document was created by Anna of LELA'S Beauty collections using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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