WE RICE 1 Page Business Plan

Local Rice Farming Business Plan

WE RICE 1 Page Business Plan

 

Overview

WE RICE has a clear business objective to produce Local Rice Farming products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

WE RICE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as High cost of Local rice for consumption in households. This is a critical issue for our selected target market of Victims of Fulani herdsmen attack and the poor families.

The Value Proposition
 

WE RICE is uniquely positioned to deliver value to Victims of Fulani herdsmen attack and the poor families. "WE RICE will WE RICE is a local rice brand that combines both quality and affordability in one, it comes handy in 5kg, 10kg and 25kg bags for half the price of other similar brands, it's nutritional content has been confirmed and it's recommended for all categories of consumers. It's the best in it's class." In order to be deliver on this value proposition, we The unique thing about WE RICE is that it's a combo of "QUALITY AND AFFORDABILITY ". This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Local Rice Farming market. We consider our key competitors to be: Miva Rice, Ashi Rice. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Miva Rice, Ashi Rice by Enhanced varieties and research methodology on rice farming.

Key Strategies

Over the next 6 months, our focus will be to Ensure high quality grains and high nutritional values. This task will be undertaken in the context of our broader strategy to Will constantly supervise farm land, making sure appropriate chemicals are applied exactly when due. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand our Farm Base Export WE RICE to other countries Negotiate a delivery plan to various agencies on annual payment bases

About this document
Local Rice Farming Business Plan
This document was created by Victor of WE RICE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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