All-Format Print Nation 1 Page Business Plan
Overview
All-Format Print Nation has a clear business objective to produce Printing on all formats. These services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of our customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
All-Format Print Nation has been created with a clear focus on the needs to satisfy our customers. Through a structured customer discovery process, we have validated the key customer problem as; customers insatiable quest to do business on credit. We have zero tolerance for credit facilities, in its place, we shall extend generous discount that won't affect our profit margin negatively. This is a critical issue for our selected target market of Corporate and paying individuals.
The Value Proposition
All-Format Print Nation is uniquely positioned to deliver value to Corporate and paying individuals.
"All-Format Print Nation will deliver fault proof and clean printed materials on schedule without riping your purse."
In order to deliver on this value proposition, we know that many printing firms within the printing hub where we are located, lack courtesy, are generally umprofessional and unfriendly with customers. We would therefore offer; courteous, detailed and scheduled services delivery as our competitive advantage.
This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Printing market. We consider our key competitors to be: three most patronized Printing firms within the printing hub .
Our understanding of these competitors has been used to refine our strategy and value proposition.
We believe that we can compete effectively with these Printing firms by offering customers courteous, timely delivery and especially, pay attention to details of all printed materials.
Key Strategies
Over the next 6 months, our focus will be vicible through targeted online promotion of our services, customer friendliness and discounts that won't ripe our purse or budget .
Customer perception of All-Formats Print Nation, is also a key strategy to drive increase business deals.
This tasks will be undertaken in the context of our broader strategy to open new outlets in the first 12 months.
This will increase the volume of business done through increase customer base . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones.
The milestones that will be achieved over the next 2 years are:
1. Becoming a force in the printing world in Lagos
2. Acquire new mechine and expand opetational base
3. Becoming stable as a going concern
About this document
Printing on all formats Business Plan
This document was created by Eliashib of All-Format Print Nation using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment