Kinchuro 1 Page Business Plan
Overview
Kinchuro has a clear business objective to produce Local and exotic chicken and their products products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Kinchuro has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have a one on one business with customers. This is a critical issue for our selected target market of Tourists hotels and lodges customers.
The Value Proposition
Kinchuro is uniquely positioned to deliver value to Tourists hotels and lodges customers. "Kinchuro will We offer a service that leaves 200 of our customers satisfied everyday." In order to be deliver on this value proposition, we Our very able highly motivated team of salespersons, with a very convenient transport system readily serves the customers within the city within few minutes after request is made. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Local and exotic chicken and their products market. We consider our key competitors to be: Kenchic, agrichics and verden bags . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kenchic, agrichics and verden bags by Kinchuro is better than all its competitors because we have the most reliable and trustworthy means of dealing with our customers as well as serving their needs with the fastest way possible .
Key Strategies
Over the next 6 months, our focus will be to Make bronchures, calendars containing the name of my business, logo, products and services Offered to customers.
Offer promotions and discounts to new customers.
Employ 1 more salesperson . This task will be undertaken in the context of our broader strategy to Venture to supply 3 five-star hotels in the city. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reaching more than 500 customers within 2years Launching new products and services considering demands of our customers Launching the efficient technological way of reaching many customers at a go
About this document
Local and exotic chicken and their products Business Plan
This document was created by John of Kinchuro using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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