Leinster Property 1 Page Business Plan
Overview
Leinster Property has a clear business objective to promote Sales, Lettings and Property Management, Valuations. services. These services have been identified by the experienced and fully qualified personnel who have a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Leinster Property has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Improve communications with clients and keep them up to date on service provided.. This is a critical issue for our selected target market of First time buyers, people trading up, investors and banks who require valuation for mortgage purposes..
The Value Proposition
Leinster Property is uniquely positioned to deliver value to First time buyers, people trading up, investors and banks who require valuation for mortgage purposes.. "Leinster Property will Offer a personal service, with clients needs always a priority, along with value for money and all done in a timely manner.." In order to be deliver on this value proposition, as a local business with broad customer base, we have experienced professionals who work hard and remain fully up to date with market conditions and values.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sales, Lettings and Property Management, Valuations. market. We consider our key competitors to be, local and Dublin based agents. We offer a tailored personal services. The person you initially meet is the person who looks after your property needs and engages with clients on your behalf during the full process. Our understanding of how our competitors behave allows us to improve our customer service and we have endevoured to refine our strategy and value proposition as a result. We believe that we can compete effectively with the tailored personal services we offer. The person you initially meet is the person who looks after your property needs and engages with clients on your behalf throughout the process. We are flexible to the clients needs and offer a very competitive cost base.
Key Strategies
Over the next 6 months, our focus will be to establish business locally and aquire and build a solid client base.. This task will be undertaken in the context of our broader strategy to develop business further. We plan to expand the work force and open additional office, possibly in Dublin.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are to offer a real alternative to existing estate agents and become a household name in the region. We also plan to establish and grow connections within the community
About this document
Sales, Lettings and Property Management, Valuations. Business Plan
This document was created by Padraig Kavanagh of Leinster Property using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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