Vitaly's Kitchen 1 Page Business Plan
Overview
Vitaly's Kitchen has a clear business objective to produce Organic white meat products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Vitaly's Kitchen has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Healthier living and tasty quisines. This is a critical issue for our selected target market of The classy middle class.
The Value Proposition
Vitaly's Kitchen is uniquely positioned to deliver value to The classy middle class. "Vitaly's Kitchen will It will give them an opportunity to eat healthy while enjoying the good ambiance that Vitaly's Kitchen provides." In order to be deliver on this value proposition, we our eunique cuisines that are all organic and a fun trendy place to socialise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic white meat market. We consider our key competitors to be: Antonio's Grill. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Antonio's Grill by Our eunique menu that caters for clients from all over and our tasty home made chilli sauce that gives you a distinctive taste.
Key Strategies
Over the next 6 months, our focus will be to Provide quality eunique cuisines at affordable prices and also maintain a good customer care base to keep our customers coming back. This task will be undertaken in the context of our broader strategy to Expand into the regional market with restaurants in every major city in East Africa. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Business Location Advertising Recruitment
About this document
Organic white meat Business Plan
This document was created by Vitaly of Vitaly's Kitchen using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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