Earthship Lodges PH 1 Page Business Plan
Overview
Earthship Lodges PH has a clear business objective to develop, produce, promote and distribute Sustainable Living and Rentals products and services. These products and services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Earthship Lodges PH has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to live a low cost lifestyle and reduce need for outside resources. This is a critical issue for our selected target market of Tourists and Lodgers..
The Value Proposition
Earthship Lodges PH is uniquely positioned to deliver value to Tourists and Lodgers.. "Earthship Lodges PH will Provide same lodging or living experience as any other type of building, sustainably." In order to be deliver on this value proposition, we have no other building in the region provide complete living experience, with 5 passive systems, such as off-grid water, solar electricity, in-house sewage treatment and auto watered trees and shrubs to provide food, all without leaving the compound.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sustainable Living and Rentals market. We consider our key competitors to be: tourist spots and nearby lodge type businesses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these tourist spots and lodge type businesses because we have s radical concept by Unique living and lodging experience.
Key Strategies
Over the next 6 months, our focus will be to build earthship lodges and plant fruit yielding trees.. This task will be undertaken in the context of our broader strategy to educate public and promote sustainable living and partner with new land owners and expand to new locations. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the product, Obtain 1000 customers Launch 2nd Location
About this document
Sustainable Living and Rentals Business Plan
This document was created by Algieros of Earthship Lodges PH using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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