Urban Gardeners 1 Page Business Plan
Overview
Urban Gardeners has a clear business objective to develop, produce, promote and distribute All Gardening solutions products and services. These products and services have been developed over 2 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Urban Gardeners has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as End to End service provider for all Gardening needs. This is a critical issue for our selected target market of Urban People.
The Value Proposition
Urban Gardeners is uniquely positioned to deliver value to Urban People. "Urban Gardeners will Urban Gardeners is the India's first online store to offer organic gardening products, Plants and Landscapeing services to buyers. Urban Gardeners brings authentic organic garden inputs to you at the best prices without you having to move out of your home comfort. While you take care of nurturing the plant, we focus on bringing the unique and high quality products for your garden / farm at your door steps with a city wide reach through our logistics solutions partners, secured payment options while assuring these services at the best rates and exceptional shopping experience to our customers. ." In order to be deliver on this value proposition, we We can provide hasselfree service and products to the customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the All Gardening solutions market. We consider our key competitors to be: Nurserylive.com and khetify. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nurserylive.com and khetify by Our unique Vendor based System which gives Customers All Gardening Products and Services at there doorsteps.
Key Strategies
Over the next 6 months, our focus will be to Appoint a Sales Manager . This task will be undertaken in the context of our broader strategy to Expanding to 5 cities. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launching in 5 new cities 1000+ Customers Sales through E Commerce
About this document
All Gardening solutions Business Plan
This document was created by Akshay of Urban Gardeners using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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