Crenshaw Live Supper Club 1 Page Business Plan
Overview
Crenshaw Live Supper Club has a clear business objective to develop, produce, promote and distribute Dining, Dancing and Beverages products and services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Crenshaw Live Supper Club has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Expansion of services. This is a critical issue for our selected target market of Local officials and businesses.
The Value Proposition
Crenshaw Live Supper Club is uniquely positioned to deliver value to Local officials and businesses. "Crenshaw Live Supper Club will Private dining suites." In order to be deliver on this value proposition, we Three upscale private rooms designed for small intimate gatherings.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Dining, Dancing and Beverages market. We consider our key competitors to be: Buffalo Wild Wings, Harold's and Belles. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Buffalo Wild Wings, Harold's and Belles by Wider range of hospitality services and accessories. .
Key Strategies
Over the next 6 months, our focus will be to Increase culinary personnel, menu and hours of service. Remodel main service area.. This task will be undertaken in the context of our broader strategy to Expand into a new market. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase hours of service Launch media blitz Live entertainment
About this document
Dining, Dancing and Beverages Business Plan
This document was created by Melanie of Crenshaw Live Supper Club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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