Zaiden-Audrey 1 Page Business Plan
Overview
Zaiden-Audrey has a clear business objective to promote Kids and Women fashion products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Zaiden-Audrey has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Reducing the importation rate of these products and keeping up to the standard of imported products. This is a critical issue for our selected target market of Kids and women.
The Value Proposition
Zaiden-Audrey is uniquely positioned to deliver value to Kids and women. "Zaiden-Audrey will Provide high standard home based kids and women fashion." In order to deliver on this value proposition, Our unique lead acquisition algorithm scans through all social media platforms, women platforms monthly so as to generate leads to follow up. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Kids and Women fashion market. We consider our key competitors to be: Ruff and tumble . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ruff and tumble by Using more of Our indigenous made materials to produce these products.
Key Strategies
Over the next 6 months, our focus will be to Make sales of products at a low profit margin almost the same price as selling as a wholesaler . This task will be undertaken in the context of acquiring a large customer base and increasing the profit margin of sales of our products in the context of our broader strategy to Expand into a new market of producing these products independently . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new designs monthly , Obtain at least 10 leads weekly , Carry out Promos every 2-3months.
About this document
Kids and Women fashion Business Plan
This document was created by Imaobong of Zaiden-Audrey using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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