Townsend's Treasures 1 Page Business Plan
Overview
Townsend's Treasures has a clear business objective to distribute travel convenience products. These products have been developed over many years but are new to our online store. With a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Townsend's Treasures has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as travel convenience. This is a critical issue for our selected target market of Travelers.
The Value Proposition
Townsend's Treasures is uniquely positioned to deliver value to Travelers. "Townsend's Treasures will provide products that help the traveler to have a less stressful trip. We make sure the kiddos are covered with a variety of car entertainment. Games, books, snack time ease and nap comfort. Adults are covered as well. We provide coolers, towels and much more. We provide the things for your trip, "You didn't know you needed." In order to deliver on this value proposition, as a frequent traveler ourself we know what it's like to travel many miles with a bored, hungry and tired crowd. Whether it be infants, toddlers, teens, adults, or the family pets, We've been there. Stressful as it may seem, there is comfort in knowing, we've got your back. We've been on multiple trips and said, "If only I'd of packed (this) or I wish I had (that)". Well, now you can. We've got all the conveniences in one place. Make a checklist with our handy "Traveler's Helper". We have a tell all List that gives you peace of mind knowing you're in for a comfortable trip. That's not all...shipping is free!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the travel convenience products market. We consider our key competitors to be: able to sell similar items. Our online store has a helpful list for travel product options. The "TEK". (Traveler's Emergency Kit) With this tool the traveler can put together an "emergency kit" catered to fit their trip. Giving the traveler an opportunity to have the most stress free trip possible. And...shipping is STILL free. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these places that may sell similar items.
Key Strategies
Over the next 6 months, our focus will be to spread the word on Social Media such as facebook, twitter, snapchat and more. This task will be undertaken in the context of our broader strategy to small convenient stores. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: aquire customer reviews that attract new business. Begin selling in local convenient stores and expand into the ability to have repeat customers.
About this document
Travel convenience products. Business Plan
This document was created by Lisa of Townsend's Treasures using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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