Kinda Hair 1 Page Business Plan
Kinda Hair has a clear business objective to develop, promote and distribute Organic Hair and Skin products for kids products and services. These products and services have been developed over three years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new Kinda Hair Salon. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
Kinda Hair has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer need to have a 100% kids friendly salon which is created specially for kids.This is a critical issue for our selected target market of which are busy parents.
The Value Proposition
Kinda Hair is uniquely positioned to deliver value to busy moms and dads. Kinda Hair will Provide a kiddies hair and skin services using 100% organic products to helps parents have some "me-time" while the kids hair is being taken care of. In order to be deliver on this value proposition, we provide service that have bee overlooked for so many years; adults salons do not cater for kids and we provide play areas, baby sitting and kiddies refreshments while they are getting their hair and skin treatments. This also helps busy moms and dads, especially when they are at the malls, they can their shopping and other necessary errands efficiently. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
We have a number of competitors within the Organic Hair and Skin products for kids market. We consider our key competitors to be: Mini me, Minnie you and Best Kids. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mini me, Minnie you and Best Kids by our aim to use only organic products to suit kids sensitive skin.
Over the next 6 months, our focus will be to appoint a sales and marketing manager . This task will be undertaken in the context of our broader strategy to launch numerous branches in and around the city and countrywide . These strategies are a tactical implementation of our overall business goal as outlined above.
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 12 months are: Launch Kinda Hair, Obtain and Maintain 100 clients in the first 6 months and to Launch 2 more salons within 12 months.
About this document
Organic Hair and Skin products for kids Business Plan
This document was created by Senziwe of Kinda Hair using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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