Barracuda Marketing 1 Page Business Plan

Investment Property Business Plan

Barracuda Marketing 1 Page Business Plan

Overview

Barracuda Marketing has a clear business objective to promote Investment Property services.

These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Barracuda Marketing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide a "one stop shop" for people wanting to purchase an investment property. This is a critical issue for our selected target market of Property owners and investors.

The Value Proposition

Barracuda Marketing is uniquely positioned to deliver value to Property owners and investors.

"Barracuda Marketing will Provide a comprehensive investment property advice and purchase service including funding, taxation, accounting and associated financial services."

In order to be deliver on this value proposition, we Our focus on providing exceptional service based on each customer's particular requirements combined with our access to a team of trusted partners means we can offer a "one stop shop" type service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Investment Property market. We consider our key competitors to be: Landmark Investments and Onyx. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our desire to achieve the best possible end result for the customer and our ability to provide every financial and legal service associated with the property purchase process.

Key Strategies

Over the next 6 months our focus will be to Grow our network of referring agents and put on a series of investment property seminars and road shows. This task will be undertaken in the context of our broader strategy to Establish a property lettings division.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Make 50 property sales
Hold 12 investment property seminars

About this document
Investment Property Business Plan
This document was created by Stuart of Barracuda Marketing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.