Mason Foodservice 1 Page Business Plan
Overview
Mason Foodservice has a clear business objective to develop, produce, promote and distribute Halal Italian Cuisine products and services.
These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Mason Foodservice has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as My products address the lack of quality Italian cuisine in Hubbard and the surrounding areas.. This is a critical issue for our selected target market of people who enjoy Italian cuisine and who would rather eat halal..
The Value Proposition
Mason Foodservice is uniquely positioned to deliver value to people who enjoy Italian cuisine and who would rather eat halal..
"Mason Foodservice will Our pasta and breads are made freah daily.."
In order to be deliver on this value proposition, we Local shops and restaurants re. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Halal Italian Cuisine market. We consider our key competitors to be: Bella Restaurant. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We sell halal products that will attract people from the surrounding areas to Hubbard..
Key Strategies
Over the next 6 months our focus will be to . This task will be undertaken in the context of our broader strategy to Acquire physical locations in Hubbard, Ohio to a) produce fresh pastas, breads and desserts and b) an a retail location to serve lunch and dinner service..
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Product/menu development
Acquire startup capital
About this document
Halal Italian Cuisine Business Plan
This document was created by Candice L. of Mason Foodservice using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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