H&M Creative 1 Page Business Plan

Video Productions Business Plan

H&M Creative 1 Page Business Plan

Overview

H&M Creative has a clear business objective to produce Video Productions services.

These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

H&M Creative has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have high quality, and high value creative services.. This is a critical issue for our selected target market of manufacturing companies.

The Value Proposition

H&M Creative is uniquely positioned to deliver value to manufacturing companies.

"H&M Creative will provide Hollywood quality video production."

In order to be deliver on this value proposition, we our experience in film production gives us a creative edge, and the ability to execute at a higher creative level.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Video Productions market. We consider our key competitors to be: Russell Video, Camelot Studios, DW Video, Vidcam, and Semper Media Group. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with our productions are shot, and edited to have a cinematic look and feel..

Key Strategies

Over the next 6 months our focus will be to Our plan is to market our services to a few major industries like manufacturing, Advertising, Healthcare services, and Academic institutions.. This task will be undertaken in the context of our broader strategy to We plan to bring on a full time sales rep, accounts manager, web designer, videographer, app developer, and a full time editor..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain $50,000+ in new business
Advertise to over 1000 business in the first year of business.

About this document
Video Productions Business Plan
This document was created by Luke of H&M Creative using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.