MyJersey.com 1 Page Business Plan
Overview
MyJersey.com has a clear business objective to produce Athletic Jersey Alterations services.
These services have been developed over 1 Month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
MyJersey.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to remove the original name of a professional athlete from an authentic jersey, then replace it with a custom name.. This is a critical issue for our selected target market of Sports Fans.
The Value Proposition
MyJersey.com is uniquely positioned to deliver value to Sports Fans.
"MyJersey.com will If you have a jersey from you favorite team and that athlete no longer plays for that team, we can remove his/her name and replace it with a custom name.."
In order to be deliver on this value proposition, we We make it easier than finding a seamstress and cheaper than buying a new jersey.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Athletic Jersey Alterations market. We consider our key competitors to be: Alteration stores and knock-off jersey retailers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our system will be an easy process. Fill out a form online, we send you a prepaid shipping container and and in a couple of weeks you have a jersey with a new name..
Key Strategies
Over the next 6 months our focus will be to Establish ordering, delivery and manufacturing of the alteration system. This task will be undertaken in the context of our broader strategy to Expand the company to all in house production.
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These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Provide Alterations for every Professional Sport in U.S.A.
Provide Alterations for every Professional Sport in World
About this document
Athletic Jersey Alterations Business Plan
This document was created by Kris of MyJersey.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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