2 Left Paws 1 Page Business Plan
Overview
2 Left Paws has a clear business objective to produce a Profesional Dog Grooming service.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
2 Left Paws has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to retain customers and getting them to recommend us. This is a critical issue for our selected target market of Dog owners.
The Value Proposition
2 Left Paws is uniquely positioned to deliver value to Dog owners. "2 Left Paws offers a Quality & friendly service with only our customers/ dogs in mind!." In order to be deliver on this value proposition, Our Dogs are cared for & given the correct groom & style for that specific dog unlike mobile groomers, however if our customers have special requests for their dogs we feel we can always fulfil such requests. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Profesional Dog Grooming market. We consider our key competitors to be: The Groom Room at Pets At Home and Mobile Groomers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Groom Room and Mobile Groomers by offering extra services, discounts & reward schemes plus natural environments to keep the dogs calm during their pampering sessions.
Key Strategies
Over the next 6 months our focus will be to Offer discounts, refer a friend & customer loyalty reward schemes. These tasks will be undertaken in the context of our broader strategy to Promote extra services and advertise at dog shows & exhibitions in order to gain loyal customers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 365 customers Launch drop & collect service & Sell luxury packages.
About this document
Profesional Dog Grooming Business Plan
This document was created by Corrine of 2 Left Paws using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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