Boppity Boo 1 Page Business Plan
Overview
Boppity Boo has a clear business objective to distribute responsible, durable, children's apparel. These products will be developed locally and distributed with a core focus on addressing the key customer problems and associated opportunities within the region.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Boppity Boo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as there being no specific children's clothing store for a twelve mile radius. This is a critical issue for our selected target market of fashion and globally conscious parents.
The Value Proposition
Boppity Boo is uniquely positioned to deliver value to fashion and globally conscious parents. "Boppity Boo will source and sell a unique range of children's clothes on the high street." In order to be deliver on this value proposition, we are proactive in sourcing young, small, independent and alternative designers and efficient, quality suppliers from the UK. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the responsible, durable, children's apparel market. We consider our key competitors to be:
Gap
Jojo Maman
Boden
Pumpkin Patch
Mamas and Papas.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gap
Jojo Maman
Boden
Pumpkin Patch
Mamas and Papas by sourcing new and inspirational clothing designers as students and establishing strong relationships early on and bringing product to market swiftly.
Key Strategies
Over the next 6 months our focus will be an emphasis on marketing to bring customers to the store.
Pragmatic buying.
Establish strong relationships with young designers and select suppliers..
This task will be undertaken in the context of our broader strategy to broaden our product range.
Investigate economies of scale.
Consider party solutions.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Open our hight street store
Deliver a positive profit margin and
Establish website
About this document
Responsible, durable, children's apparel Business Plan
This document was created by Amanda of Boppity Boo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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