Fran's Covers 1 Page Business Plan
Overview
Fran's Covers has a clear business objective to develop, produce, promote and distribute hats, capes and accessory products. These products have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Fran's Covers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need to be covered in a stylish and yet inexpensive way. This is a critical issue for our selected target market of middle-income women.
The Value Proposition
Fran's Covers is uniquely positioned to deliver value to middle-income women. Fran's Covers will provide a line of products that make women know that their finishing touches make them look great. In order to deliver on this value proposition, we are dedicated to a well made product that speaks for itself. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the hats, capes and accessory market. We consider our key competitors to be: Tops, Target, Wallmart, Sears, JC Penny. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tops, Target, Wallmart, Sears, JC Penny by offering a personal touch where customers can personalize products including Biblical based wording.
Key Strategies
Over the next 6 months our focus will be to Develop a line hats, scarves and capes for women and children. This task will be undertaken in the context of our broader strategy to expand into new products and fill orders for new clientele. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: a)Launch first line of products
b)Identify venders for products c)Develop catalog of products
About this document
hats, capes and accessories Business Plan
This document was created by Fran of Fran's Covers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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