Dural Milk 1 Page Business Plan

Dairy Products Business Plan

Dural Milk 1 Page Business Plan

Overview

Dural Milk has a clear business objective to distribute Dairy Products products.

These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Dural Milk has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quality, reliable ingedients. This is a critical issue for our selected target market of H.O.R.E.C.A.

The Value Proposition

Dural Milk is uniquely positioned to deliver value to H.O.R.E.C.A.

"Dural Milk will Have you tried our new cheese range."

In order to be deliver on this value proposition, we Local means high service levels. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Dairy Products market. We consider our key competitors to be: Dairy Farmers
Parmalat
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Best Barista milk
Best quality Dairy Foods range
Highest service levels.

Key Strategies

Over the next 6 months our focus will be to Extend cheese range. This task will be undertaken in the context of our broader strategy to Create day time run.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Get 3 new cheese lines into 50 % of retailers
Get butter into 50 % of Retailers

About this document
Dairy Products Business Plan
This document was created by John of Dural Milk using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.