Integrity Financial Business 1 Page Business Plan
Overview
Integrity Financial Business has a clear business objective to develop, produce, promote and distribute Legal and insurance products fo businesses products and services.
These products and services have been developed over 23 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Integrity Financial Business has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The desire to create a the best business plan possible in two days. This is a critical issue for our selected target market of Closely held business markets.
The Value Proposition
Integrity Financial Business is uniquely positioned to deliver value to Closely held business markets.
"Integrity Financial Business will Create generational wealth for all our business clients."
In order to be deliver on this value proposition, we Our unique education base marketing concept. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Legal and insurance products fo businesses market. We consider our key competitors to be: Darrah Schaffer
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mastery of concept selling and the truth selling method.
Key Strategies
Over the next 6 months our focus will be to Two television ad campaigns and an education based lead generation plan
. This task will be undertaken in the context of our broader strategy to Convert 70% to clients and gain four referrals per new client..
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Gain 100 new clients
Increase staff by 25
About this document
Legal and insurance products fo businesses Business Plan
This document was created by Robert of Integrity Financial Business using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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