Obsessed c Details 1 Page Business Plan
Overview
Obsessed c Details has a clear business objective to produce Total Home Cleaning services.
These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Obsessed c Details has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of time doing enjoyable activities. Lack of organization in the home.. This is a critical issue for our selected target market of Executive home owners.
The Value Proposition
Obsessed c Details is uniquely positioned to deliver value to Executive home owners.
"Obsessed c Details will We provide exceptional cleaning and organizational services down to the smallest detail."
In order to be deliver on this value proposition, we We have the highest standards, working knowledge of the detriment of an unsanitary environment.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Total Home Cleaning market. We consider our key competitors to be: Molly Maids?. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Very small staff hand picked by the company founder.
Key Strategies
Over the next 6 months our focus will be to Increase marketing and advertisement . This task will be undertaken in the context of our broader strategy to Acquire liability insurance and hire employees.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Retain 10 regular clients
Become a LLC
About this document
Total Home Cleaning Business Plan
This document was created by Sherri of Obsessed c Details using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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