Immar'z Gold Bullion Exchange 1 Page Business Plan
Overview
Immar'z Gold Bullion Exchange has a clear business objective to develop, produce, promote and distribute We buy and sell gold and diamonds products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Immar'z Gold Bullion Exchange has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as create business plan that would accommodates growth. This is a critical issue for our selected target market of small scale miners.
The Value Proposition
Immar'z Gold Bullion Exchange is uniquely positioned to deliver value to small scale miners. "Immar'z Gold Bullion Exchange will be able to buy at competitive prizes and be able to retain my suppliers." In order to be deliver on this value proposition, we our unique contact base and aggressive door to door canvassing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the We buy and sell gold and diamonds market. We consider our key competitors to be: My competitors have rolled out small stalls in shopping malls . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My competitors have rolled out small stalls in shopping malls by The ability to go to mining area which is viewed by competitors as dangerous.
Key Strategies
Over the next 6 months our focus will be to Open more stores to maximize production. This task will be undertaken in the context of our broader strategy to Grow overseas market because I would have grown the company's capacity to supply more gold . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: getting refinery license increasing shops near mining areas offering sellers competitive prizes
About this document
We buy and sell gold and diamonds Business Plan
This document was created by immar of Immar'z Gold Bullion Exchange using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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