Monumental Distilling Company 1 Page Business Plan
Overview
Monumental Distilling Company has a clear business objective to develop, produce, promote and distribute Local distilled spirits products.
These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Monumental Distilling Company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Narrow consumer market and possible costs of the product.. This is a critical issue for our selected target market of Adults over 21.
The Value Proposition
Monumental Distilling Company is uniquely positioned to deliver value to Adults over 21.
"Monumental Distilling Company will Locally produced, hand crafted, small batch spirits of high quality.."
In order to be deliver on this value proposition, we Distilled spirits is the next wave of locally produced, custom made, all natural product. No one in the current market place exists.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Local distilled spirits market. We consider our key competitors to be: Catoctin Distilling, Virginia Gentleman, Mt Vernon Estate.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Reflecting the history and architecture of Alexandria, Virginia, our distilled products will reflect these..
Key Strategies
Over the next 6 months our focus will be to Secure investors, hire master distiller, identify manufacturing locations.. This task will be undertaken in the context of our broader strategy to Begin the distilling of handcrafted spirits distributed in the local market..
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Investors
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About this document
Local distilled spirits Business Plan
This document was created by Neil of Monumental Distilling Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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