Ninja Skins 1 Page Business Plan
Overview
Ninja Skins has a clear business objective to develop, produce, promote and distribute Mobile Device Skins products.
These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Ninja Skins has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to protect mobile devices with style. This is a critical issue for our selected target market of users of mobile technology.
The Value Proposition
Ninja Skins is uniquely positioned to deliver value to users of mobile technology.
"Ninja Skins will print carbon fibre skins to style and protect our customers mobile devices."
In order to be deliver on this value proposition, we our Facebook page has 200,000 users and each post indicates popular themes to promote. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile Device Skins market. We consider our key competitors to be: Zazzle. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Marketing power and insight.
Key Strategies
Over the next 6 months our focus will be to Aquire a printer and populate website with skins. This task will be undertaken in the context of our broader strategy to Expand into global mobile device market with apps.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 1000 customers
Fully bespoke website
About this document
Mobile Device Skins Business Plan
This document was created by Damien of Ninja Skins using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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