Rene M. Ojito Real Estate Group 1 Page Business Plan
Overview
Rene M. Ojito Real Estate Group has a clear business objective to develop, produce, promote and distribute Sell or Buy services.
These services have been developed over 18 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rene M. Ojito Real Estate Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Sellers & Buyers. This is a critical issue for our selected target market of Sellers.
The Value Proposition
Rene M. Ojito Real Estate Group is uniquely positioned to deliver value to Sellers.
"Rene M. Ojito Real Estate Group will Sell 4 Top Dollar."
In order to be deliver on this value proposition, we Let Me Serve You. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sell or Buy market. We consider our key competitors to be: 100% Success in all transactions. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Call Me 1st.
Key Strategies
Over the next 6 months our focus will be to Hire a Asst. This task will be undertaken in the context of our broader strategy to Grow Internationally.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Realty Hub
Ch.13 TV Spots
About this document
Sell or Buy Business Plan
This document was created by Rene of Rene M. Ojito Real Estate Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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