Tutt'e Due 1 Page Business Plan

Italian Ceramics Business Plan

Tutt'e Due 1 Page Business Plan

Overview

Tutt'e Due has a clear business objective to distribute Italian Ceramics products.

These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Tutt'e Due has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To bring beautiful products to the public.. This is a critical issue for our selected target market of Locals and tourists.

The Value Proposition

Tutt'e Due is uniquely positioned to deliver value to Locals and tourists.

"Tutt'e Due will To experience a touch of Italy in downtown San Clemente.."

In order to be deliver on this value proposition, we We have developed a relationship with the finest ceramic artisans in Sicily and are able to bring beautiful Italian ceramics to San Clemente.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Italian Ceramics market. We consider our key competitors to be: Villa Cucina, gift shop with Italian name but does not carry Italian products.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our products will be unique and different to those carried at Villa Cucina. We will offer authentic Italian pieces handcrafted by Italian artists..

Key Strategies

Over the next 6 months our focus will be to Develope a location to import and sell Italian ceramics in a gift shop setting.. This task will be undertaken in the context of our broader strategy to Find location in downtown San
Clemente, CA for shop..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Secure business with factories in Caltagirone, Italy
Import products

About this document
Italian Ceramics Business Plan
This document was created by Susan of Tutt'e Due using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.