Absolute Jiu Jitsu 1 Page Business Plan
Overview
Absolute Jiu Jitsu has a clear business objective to develop Self Defense services.
These services have been developed over 23 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Absolute Jiu Jitsu has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a martial arts program based purely on practical self defense instead of primarily focusing on martial arts as a sport.. This is a critical issue for our selected target market of middle through high school children.
The Value Proposition
Absolute Jiu Jitsu is uniquely positioned to deliver value to middle through high school children.
"Absolute Jiu Jitsu will provide a service that improves the quality of life for each member."
In order to be deliver on this value proposition, we our system teaches values that will help our customers to meet daily challenges with drive, determination, integrity and to pursue excellence. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Self Defense market. We consider our key competitors to be: Chavez Karate and The Fighters Club. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with developed a unique approach to teach all aspects of self defense and personal development through Jiu Jitsu and it's philosophy.
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager and marketing team. This task will be undertaken in the context of our broader strategy to expand into promoting seminars and live demonstrations.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
obtain 100 members
launch a complete pro shop
About this document
Self Defense Business Plan
This document was created by Arthur of Absolute Jiu Jitsu using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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