Baanthai Massage and Welllness 1 Page Business Plan
Overview
Baanthai Massage and Welllness has a clear business objective to develop Thai therapeutic massage services. These services have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Baanthai Massage and Welllness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Consistency of massage technique. This is a critical issue for our selected target market of Professional female mid-high class personnel.
The Value Proposition
Baanthai Massage and Welllness is uniquely positioned to deliver value to Professional female mid-high class personnel. "Baanthai Massage and Welllness will Provide a therapeutic massage combine eastern and western modalities." In order to be deliver on this value proposition, we Our unique connect with Facebook and constant contact to connect with customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Thai therapeutic massage market. We consider our key competitors to be: Lavida, thai massage places on northwestern, chiropractor offices. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lavida, thai massage places on northwestern, chiropractor offices by Acupuncture service, more professional services and uniques modality.
Key Strategies
Over the next 6 months our focus will be to Appoint a sales marketing person. This task will be undertaken in the context of our broader strategy to Add facial service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Add facial massage service Obtain 20-30 customer a day Expand the business.
About this document
Thai therapeutic massage Business Plan
This document was created by Jenna of Baanthai Massage and Welllness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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