Golf Day UK 1 Page Business Plan
Overview
Golf Day UK has a clear business objective to promote Sports Coaching services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a
consistent customer acquisition process.
The Customer
Golf Day UK has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cover PPA time with high quality coaching. This is a critical issue for our selected target market of Schools.
The Value Proposition
Golf Day UK is uniquely positioned to deliver value to Schools. "Golf Day UK will Provide high quality sport in schools." In order to be deliver on this value proposition, we USP is the sports we offer, value for money and detailed assessment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sports Coaching market. We consider our key competitors to be: Soccer 2000
Supply staff. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Soccer 2000
Supply staff by More range of sports, more skilled staff and access to resources schools don't have, as well as detailed assessment..
Key Strategies
Over the next 6 months our focus will be to Sales manager
Emails
Letters
. This task will be undertaken in the context of our broader strategy to Expand service beyond local area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch coaching service Expand service Grow profitability
About this document
Sports Coaching Business Plan
This document was created by Graham of Golf Day UK using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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