belrose designs 1 Page Business Plan
Overview
Belrose designs has a clear business objective to develop, produce, promote and distribute hand crafted accessories products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Belrose designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as finding pieces that they do not have but want to express who they are. This is a critical issue for our selected target market of women.
The Value Proposition
Belrose designs is uniquely positioned to deliver value to women. "Belrose designs is having that one piece made for you that personafies who you are based on your likes and needs." In order to be deliver on this value proposition, we allow you to choose what beads, charms, pendants, colors and styles that speak to you as a person. Everything is made based on client needs.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the hand crafted accessories market. We consider our key competitors to be: Jesse james beads and Giluanna designs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jesse james beads and Giluanna designs by pieces made by designer with passion for the work and pleasure of creating individual items.
Key Strategies
Over the next 6 months our focus will be to promote custom pieces through consultation. This task will be undertaken in the context of our broader strategy to teaching clients what accessories go with what outfits. How to buy accessories based on personal style. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch consulting obtain 250 clients in a year launch newer and better website
About this document
hand crafted accessories Business Plan
This document was created by rebekah of belrose designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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