green chillies 1 Page Business Plan
Overview
green chillies has a clear business objective to produce food products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
green chillies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as will get authentic asian food. This is a critical issue for our selected target market of working class, upper middleclass.
The Value Proposition
green chillies is uniquely positioned to deliver value to working class, upper middleclass. "green chillies will taste our food and come back again with friends." In order to be deliver on this value proposition, we excellent quality food with great service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the food market. We consider our key competitors to be: Other restaurants. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other restaurants by Covering famous asian food under one roof.
Key Strategies
Over the next 6 months our focus will be to Capture matket in pan asian food and employ more people. This task will be undertaken in the context of our broader strategy to Expand business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: value for money creat experimental recipe regular customer
About this document
food Business Plan
This document was created by jay of green chillies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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