Blanche's Maquillage 1 Page Business Plan
Overview
Blanche's Maquillage has a clear business objective to produce Lip Balm products. These products have been developed over 3 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Blanche's Maquillage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create a First Class Lip Balm in just 4 hours. This is a critical issue for our selected target market of MakeUp Producers.
The Value Proposition
Blanche's Maquillage is uniquely positioned to deliver value to MakeUp Producers. "Blanche's Maquillage will Make at least 10 Lip Balms in 2 Days." In order to be deliver on this value proposition, we Our Lip Balm is made of purely Natural Products that will moisturize & soothe your Lips.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Lip Balm market. We consider our key competitors to be: The Face Shop , Skin Food , & Etude House etc.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Face Shop , Skin Food , & Etude House etc. by One-of-a-Kind Natural Recipe for Lip Balm Products.
Key Strategies
Over the next 6 months our focus will be to DIY Lip Balm & Compact Powder. This task will be undertaken in the context of our broader strategy to Expans into a New Product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Product Obtain 50 Customers Reach 3,500 Pesos for 10 Lip Balms
About this document
Lip Balm Business Plan
This document was created by Blanche of Blanche's Maquillage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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