Access Transport Services Inc 1 Page Business Plan
Overview
Access Transport Services Inc has a clear business objective to promote non-medical transport services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow the number of customers covering middlesex and essex county. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Access Transport Services Inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for individuals to commute to and from doctors appointments, day habs, nursing homes and longterm care facilities for non-emergency services. This is a critical issue for our selected target market of Elderly and group home individuals.
The Value Proposition
Access Transport Services Inc is uniquely positioned to deliver value to Elderly, group home individuals. "Access Transport Services Inc will provides transport to 50 clients every morning." In order to deliver on this value proposition, we have worked with clients in day habs, nursing homes and elderly at home before and understand their need for a dignified transport service to access where they need to go. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the non-medical transport services market. We consider our key competitors to be: Medicoach Transportation LLC, MI Transportation Inc,
Seaway Transportation Services Inc, Wendo Transport Services Inc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Medicoach Transportation LLC, MI Transportation Inc,
Seaway Transportation Services Inc, Wendo Transport Services Inc by offering time convenient, assured comfort with great customer service.
Key Strategies
Over the next 6 months our focus will be to Start communication with area nursing homes, day hab facilities and long-term care facilities to market our business. This task will be undertaken in the context of our broader strategy to Create sales and marketing materials. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 50 vans which are wheel chair accessible, Obtain over 100 clients, Use technologically advanced tracking and communication network
About this document
non-medical transport services Business Plan
This document was created by Joe of Access Transport Services Inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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