Pillow 1 Page Business Plan
Overview
Pillow has a clear business objective to produce Children's beds products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Pillow has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Opportunity to provide well priced solid timber crafted beds which provide longevity and support the sense of craft and home. This is a critical issue for our selected target market of Discerning parents.
The Value Proposition
Pillow is uniquely positioned to deliver value to Discerning parents. "Pillow will Provide products which aid the culture of sleep and relation in children through comfort." In order to be deliver on this value proposition, we We have experience in product design and hold a passion for honest local design which enriches peoples sense of home. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Children's beds market. We consider our key competitors to be: Lilly and Lolly
Dwell Studios
Ikea. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lilly and Lolly
Dwell Studios
Ikea by Unique approach to marrying design with the culture of sleep and relaxation.
Key Strategies
Over the next 6 months our focus will be to Design and prototype a bed product to test stability and manufacturing costs. Develop additional items to support the bed brand at launch. This task will be undertaken in the context of our broader strategy to Try to secure additional products to distribute in line with the company ethos. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a product Create a website for online sales Sell 100 beds
About this document
Children's beds Business Plan
This document was created by David of Pillow using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment