buggy fixers 1 Page Business Plan
Overview
buggy fixers has a clear business objective to develop, produce, promote and distribute repair and service buggies products and services. These products and services have been developed over start up with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
buggy fixers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as keeping buggies working and safe. This is a critical issue for our selected target market of aged and disabled.
The Value Proposition
buggy fixers is uniquely positioned to deliver value to aged and disabled. "buggy fixers will service 400 customers a year." In order to be deliver on this value proposition, we deliver friendly and trustworthy service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the repair and service buggies market. We consider our key competitors to be: Buggy Suppliers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Buggy Suppliers by Home service.
Key Strategies
Over the next 6 months our focus will be to Develop Customer base
develop servicing platform
. This task will be undertaken in the context of our broader strategy to expand area and sataff base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 customer 50 customer 150 customers
About this document
repair and service buggies Business Plan
This document was created by Sean of buggy fixers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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