Calming FX 1 Page Business Plan
Overview
Calming FX has a clear business objective to promote Massage Therapy services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Calming FX has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Destress and allieviate pain. This is a critical issue for our selected target market of working class.
The Value Proposition
Calming FX is uniquely positioned to deliver value to working class. "Calming FX will Provide a service that makes you feel good and stress free." In order to be deliver on this value proposition, we 3 years of experience and over 800 hours of massage education. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Massage Therapy market. We consider our key competitors to be: Massage envy as well as other small spas. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Massage envy as well as other small spas by Our lower prices and client focused approach.
Key Strategies
Over the next 6 months our focus will be to Complementary 5 minute chair massage
. This task will be undertaken in the context of our broader strategy to Direct mail marketing
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: find a set location hire employees obtain 500 monthly customers
About this document
Massage Therapy Business Plan
This document was created by K.C. of Calming FX using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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