Celebrate 1 Page Business Plan
Overview
Celebrate has a clear business objective to promote Birthday party services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Celebrate has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as takes the stress out of planning a party. This is a critical issue for our selected target market of Parents and children.
The Value Proposition
Celebrate is uniquely positioned to deliver value to Parents and children. "Celebrate will provide all your party needs in one." In order to be deliver on this value proposition, we offer party packages where planning yourselve will cost you more. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Birthday party market. We consider our key competitors to be: Chuck Cheese, Bounce U. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chucke Cheese, Bounce U by offering theme party's with matching mascots
Always a private party .
Key Strategies
Over the next 6 months our focus will be to TV commercials and incentives. This task will be undertaken in the context of our broader strategy to expand the business to other locations . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Keep customers coming in summer Open more halls Launch a new items each year
About this document
Birthday party Business Plan
This document was created by Ebony of Celebrate using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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