Acin 1 Page Business Plan
Overview
Acin has a clear business objective to develop, produce, promote and distribute Fashionable and comfortable track apparel products. These products have been developed over Just beginning with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Acin has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for comfortable apparel targeted at track and field athletes. This is a critical issue for our selected target market of Track and field athlete.
The Value Proposition
Acin is uniquely positioned to deliver value to Track and field athlete. "Acin will "Provide a product that will make the athlete feel comfortable while competing and look good while doing it"." In order to be deliver on this value proposition, we "Our creative and unique apparel focuses on boosting the comfort and performance for the track athlete". This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fashionable and comfortable track apparel market. We consider our key competitors to be: Nike, Puma, Addidas, Saucony, New Balance, Asics, Brooks, Mizuno. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nike, Puma, Addidas, Saucony, New Balance, Asics, Brooks, Mizuno by Creative out of the box designs .
Key Strategies
Over the next 6 months our focus will be to Identify funding sources. This task will be undertaken in the context of our broader strategy to Search for manufacturer . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain 200 buyers Be the #1 track and field apparel source
About this document
Fashionable and comfortable track apparel Business Plan
This document was created by Sam of Acin using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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